Amstel FAQs

In 1870, Charles de Pesters and Johannes van Marwijk Kooij felt that the bier available to the people of Amsterdam simply was not good enough.

They looked to the Bavarian pilsner brew techniques to create a bier with more depth and flavour – one that would surpass the thin, top fermented beers of the day.

That year, the Amstel^® Brewery was built on Mauritskade in Amsterdam.

The iconic red and white circle within the Amstel^® roundel represents billiard balls. The Amstel^® founders loved to play together and the logo represents their commitment and friendship today.

Born out of friendship and the desire to create a better bier for the people of Amsterdam, De Pesters and Van Marwijk Kooy first brewed Amstel^® in 1870.

Today, this golden bier is enjoyed across the world. Amstel^® is the perfect refreshment for moments with your true friends. Spritzy with a subtle citrus and herbal hop character and clean bitter finish.

Today Amstel^® is available in over 100 countries. To find out what is available in the UK, visit our Products

Asmtel^® should be stored in a cool dry place. 

Amstel^® is best enjoyed served cold after being well chilled in the fridge.

It takes time to brew perfection, Amstel^® typically takes 2-3 weeks to brew.

Amstel^® does not contain any colours or flavourings.

No, we do not test our products on animals. 

We don’t use any genetically modified ingredients in Amstel^® biers.

We don’t recommend drinking Amstel^® after its “best before” date as it might not deliver the high quality you expect. 

We're sorry to hear that we did not meet the high quality you expect, if you reach out to our team on ukcustomerservices@amstel.com we will be able to investigate this. 

We'll help you track it down, reach out to us at ukcustomerservices@amstel.com or give us a call on 0345 030 3282 and we'd love to help.

Amstel^® is suitable for vegans or vegetarians.

Amstel^® is brewed with malted barley which contains gluten.

No nuts are used in the production of Amstel^®.

Amstel^® has an alcohol content (ABV) of 4.1%.

A pint of Amstel^® bier contains 2.3 UK alcohol units.

A pint of Amstel^® contains 176 calories, which is equivalent to 31 calories per 100ml.

Amstel^® is available in over 15,000 pubs and bars in the UK. Amstel® is also availble in Tesco, Asda, Sainsbury’s, Morrisons, Waitrose, Co-op and Convenience stores nationwide. You can get online delivery too. For more information get in touch with our consumer care team at ukcustomerservices@amstel.com

Today Amstel^® is available in over 100 countries across the world.

Contact our team at ukcustomerservices@amstel.com and we'd love to help!

There are no plans to introduce new varieties of Amstel^® to the UK although keep an eye out on our social media channels for announcements.

Thanks for your interest in Amstel^® merchandise. Unfortunately, you can’t purchase items from us directly but we do run competitions on our packs and on social media.

Amstel® sponsors RideLondon and SixDay although if you send details to ukcustomerservices@amstel.com a member of our team will look into this and get in touch.

We don't currently sell glassware directly but keep an eye out for on-pack promotions or social media competitions.

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